Hi, im hales.

I’m not someone who’s ever been able to stay in one lane for very long—and I’ve come to realize that’s the point.

Creativity, for me, doesn’t show up as one defined skill or medium. It shows up as a pattern: I find something that interests me, I dive into it fully, and I stay with it until I understand it well enough to make it my own.

I’ve always had that instinct. I don’t like sitting still for long, and I don’t operate well in environments where I’m expected to do the same thing the same way over and over again. I’m much more drawn to the process of learning, experimenting, and then pushing something further than where it started. Once I understand the rules, I naturally start editing them.

That’s how The Local Edit came to life.

It’s not just one thing—it’s a reflection of how I think and how I work. A place where different creative outlets can exist under one umbrella, without needing to be boxed into a single category. Design is a big part of it, but so is observation, storytelling, and execution. I’m just as interested in the idea as I am in how it actually shows up in the real world.

I tend to approach everything with a strong point of view. I know quickly when something feels off, overdone, or trying too hard. I’m less interested in following what’s popular and more interested in creating something that feels like it has a reason to exist. That usually means simplifying and stripping things back.

The vintage sticker vending machine is a good example of that mindset. It wasn’t something I overanalyzed or waited until it was “perfect” to start. It was something I was drawn to—because it felt tactile, a little nostalgic, and different from what I was seeing everywhere else. So I pursued it, figured it out, and started building on it. That’s typically how I work: I follow what feels interesting, then I commit to it.

I’m constantly creating, even when it doesn’t look like it from the outside. Whether it’s designing something new, refining an idea, or learning a completely different skill, there’s always something in motion. I don’t separate creativity from everyday life—it’s just how I operate.

The Local Edit exists as an extension of that. It’s not about doing one thing perfectly—it’s about building, experimenting, refining, and putting things into the world that feel considered, interesting, and a little unexpected.